Zen Head Spa is a client from my semester long internship, where I took on the roles of both Account Manager and Photographer. With the success of social media strategy and content execution, we managed to boost sales transactions by 267%. This was due to us producing a variety of content including influencer partnerships, informational content, and comedic content. With our Tiktok video going viral, we brought in 30,000 people to their social media.
My Team and I had the creative freedom of creating our own clothing brand and our inspiration came from the movie Alice in Wonderland. We felt that the clothing should be transformative, adjusting to the changing of body shape and size of Women. Our brand “Through the Garden” is a spring/summer line that is romantic and feminine, and we also wanted to highlight our extravagant floral headpieces.
In my Advanced Professional and Personal Selling course, we were given the opportunity to work with a real business in distress. We offered our Consulting services and after meeting with the client utilizing high value documents to help us uncover the real issues of our client, it helped us provide valuable solutions. Our clients’ main issue was cash flow and we presented to our client how Marketing can help resolve that issue by providing analytics from my recent internship.
In my Fashion class, my team and I created a professional trend forecasting presentation aimed at a retail store buyer which was “Oat + Fort”. We provided our insights on Fall/Winter 2025-26 trends and our role was to advise the retailer on trends and suggest future purchases for the store based on our own research. This research was based on runway shows, reading articles from trusted fashion resources, and paying special attention to colors, textures, and silhouettes.
This is a Digital Marketing Campaign for our client Academic Technology Services at CSULB. The client wanted students to be more aware of the services they provide and of the ISPACE that’s located at the basement of the school’s library. We strategized and produced content highlighting the services by developing our own mini podcast to show students how easy it is to reserve. We wanted to be engaging with our target audience by showing how accessible these services are by offering a ISPACE tour, this helps students feel more confident and knowledgable of what they’re getting themselves into.